Easy Does It When Buying Things You Always Need
So the process is simple. Take a product that users NEED and make it super simple for them to purchase it. Filtereasy.com does just that. While a lot of companies are spending major dollars and countless hours figuring out the politics around what products sell best in what locations on a website, FilterEasy.com launches an innovative way of actually buying that product. Maybe the overall retail experience is simpler than a lot of folks give it credit for. Props to FilterEasy.